Lori McCullough, Tread Lightly!’s Chief Executive Officer is a respected and well-connected leader with 20+ years’ experience advocating conservation ethics and delivering innovative, cost-effective solutions to some of the nation’s most contentious issues surrounding outdoor recreation and natural resource management. A consummate networker, Lori has proven ability to collaborate with and influence disparate stakeholders, develop and implement actionable strategies and turn challenges into win/win situations. Responsible for safely navigating the organization through its many successes as well as challenges during her tenure, Ms. McCullough has supervised the development and successful launch of many unique programs and services including the Respected Access is Open Access campaign, Restoration for Recreation™ initiative, Lightfoot™, a children’s mascot, as well as Tread Trainer™ – a train-the-trainer type program creating a cadre of committed stewards and volunteers.
Dianne Olson, Assistant Director, is an experienced environmental educator and program manager. Ms. Olson graduated from Utah State University with a degree in Environmental Studies and an emphasis in education and has worked with Tread Lightly! since 2003 in a variety of capacities. Dianne has enjoyed applying her love of the outdoors to educate outdoor enthusiasts about the benefits of responsible recreation. As Assistant Director, she focuses on implementing Tread Lightly!’s strategic plan toward growing the outreach and effectiveness of the organization and its mission of promoting responsible outdoor recreation throughout the country to current and future generations outdoor recreationists.
Jason Ketterick, Tread Lightly!’s Education and Stewardship Programs Manager brings two decades of outdoor ethics training and educational expertise to Tread Lightly!’s award winning programs. With an extensive background working in the academic and outdoor recreational fields, Jason understands the balance between promoting responsible recreation and natural resource management through ethics education and stewardship initiatives. His primary responsibilities are administrating the Tread Trainer program, facilitating trainings and awareness workshops, project management on Restoration for Recreation Cleanups by Quadratec from several state, federal, and corporate partners, and managing Tread Lightly!’s signature educational campaigns such as Respected Access is Open Access and Ride On Designated Routes programs nationwide.
Agata Ketterick, Tread Lightly!’s Member Development Manager brings extensive outdoor ethics education experience to this critical organizational role. Equipped with over a decade of professional nonprofit experience and a personal passion for resource conservation and responsible recreation, Agata works strategically to acquire new members and renew and upgrade existing members, all while providing excellent service to all of Tread Lightly!’s constituents. With degrees in Economics and Natural Resource Management, Agata is perfectly poised to grow membership to unprecedented levels and improve efficiency in the membership development process.
Evan Robins, Tread Lightly!’s Education and Stewardship Specialist, works to expand in-the-field education by facilitating Tread Trainer courses, maintaining visibility for Tread Lightly! through outreach events, and supporting Tread Lightly!’s nationally recognized programs. With a degree in Public Relations and Advertising, Evan understands the effectiveness of using communication to reinforce high ethical standards for all outdoor enthusiasts. He is an avid fly fisherman and bow hunter and brings a lifetime of outdoor experience to the team. Evan is proud to use his love of the outdoors to better educate others about responsible recreation, while supporting Tread Lightly and its mission.
Jerrica Archibald, Tread Lightly!’s Marketing and Communications Specialist, helps to expand Tread Lightly!’s national and local public relations and communications efforts. With a degree in Bachelor of Science in Communications/Journalism, Jerrica focuses on creating new communication materials, strengthening communications to all stakeholders and disseminating information through tradition and new media strategies.