Press Releases
TREAD LIGHTLY! LAUNCHES TRAVELING EDUCATION UNIT
The nonprofit organization Tread Lightly! recently launched its newest educational platform— a 20-foot trailer packed with informative materials, raffle prizes and knowledgeable staff.
The traveling education unit, called Tread Lightly! on the Road to Adventure, will be showing up at major motorized sporting events and trailheads throughout the year. Its goal is to attract and educate adults who drive motorized and mechanized vehicles in the outdoors including ATV (all terrain vehicle) riders, dirt bikers, four-wheel drive owners, personal watercraft riders and mountain bikers.
The unit was officially unveiled at the Off-Road Impact Trade Show in Las Vegas, Nevada last month.
“This traveling education unit has an eye-catching design, plenty of giveaways, lots of educational materials and it’s all being pulled with a new HUMMER H2,” said Lori McCullough, Tread Lightly!’s executive director. “At a time when many off-road trails and areas are being threatened with closures, I think this stellar tool will help draw in the right crowds for some essential outdoor ethics education—a key element in keeping recreation areas open and healthy.”
On the Road to Adventure is made possible through special Partners in Education including API (American Petroleum Institute), HUMMER, Polaris Industries, Ramsey Winch, Cabela’s Inc., Advanstar Communications and the Bureau of Land Management.
Tread Lightly! will also be holding drawings for Ramsey Winches and Cabela’s product at several of its major stopping points.
More information, including upcoming tour stops, can be found at Tread Lightly!’s website www.treadlightly.org.
Tread Lightly!, Inc. is a national nonprofit organization with a mission to proactively protect recreation access and opportunities in the outdoors through education and stewardship initiatives. Tread Lightly! is the nation’s signature ethics message for outdoor enthusiasts that use motorized vehicles. The organization also offers unique training and restoration programs strategically designed to instill an ethic of responsibility in a wide variety of outdoor enthusiasts and the industries that serve them.
