Press Releases
Quadratec Releases New Tread Lightly! Merchandise to Help Support Sustainable Recreation
OGDEN, Utah (September 10, 2009) — Quadratec Incorporated, a leading Jeep® accessories manufacturer, has teamed up with Tread Lightly! to offer Jeep owners the unique opportunity to be outfitted with a Tread Lightly! branded version of the popular “Ultimate Floor and Cargo Liners.” A long-time supporter of Tread Lightly!, Quadratec will donate five dollars of every purchase toward Tread Lightly!’s Restoration for Recreation™ – a program designed to keep the great outdoors beautiful, healthy and open to the public.
“Quadratec has been a proud supporter of Tread Lightly! for more than a decade,” said Bear Pratt, Quadratec’s Director of Marketing and Operations. “We simply couldn’t pass up the opportunity to bolster Tread Lightly!’s resources and its message so we’re providing our customers an avenue to help.”
In addition to funding Tread Lightly!’s Restoration for Recreation program, consumers of the specialty liners will receive important information regarding responsible use, outdoor ethics and stewardship.
“It’s easier than ever for Jeep owners to show support for our organization,” said Lori McCullough, executive director of Tread Lightly! “Each purchase demonstrates a commitment to enjoy the outdoors responsibly and a desire to maintain and enhance the health of our environment.”
All proceeds from this initiative will support Restoration for Recreation, a program designed to repair, restore or enhance outdoor recreation sites in need. Unique by design, Restoration for Recreation generates capital from the private sector at a time when public agencies’ budgets to manage sustainable recreation are woefully inadequate. Tread Lightly! and its private sector partners match funding with public agency resources to rehabilitate dilapidated recreation infrastructure into areas of beauty—providing physical, social, environmental and economic benefits for all to enjoy.
Tread Lightly! floor and cargo liners are available for purchase online at www.quadratec.com with prices starting at $64.99.
Tread Lightly! is a national nonprofit organization with a mission to promote responsible recreation through ethics education and stewardship. Tread Lightly!’s educational message, along with its training and restoration initiatives are strategically designed to instill an ethic of responsibility in outdoor enthusiasts and the industries that serve them. The program is long-term in scope with a goal to balance the needs of the people who enjoy outdoor recreation with our need to maintain a healthy environment. Tread Lightly! offers unique programs and services to help remedy current recreation issues.
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For More Information Contact:
Monica Clay, Tread Lightly!
monica@treadlightly.org
800-966-9900
