Respected Access Is Open Access Campaign
AN EDUCATION AND OUTREACH CAMPAIGN
Based in research, Respected Access is Open Access is an issue specific campaign aimed at protecting and enhancing access and opportunities by fostering a stronger
sense of individual stewardship throughout the recreation community.
Tread Lightly! created this education and outreach campaign at the request of the Federal Lands Hunting, Fishing and Shooting Sports Roundtable. Strategic marketing and communications efforts are crucial in turning this public/private initiative into a full-fledged, systematic and persuasive communications campaign targeting explicit behaviors.
Read the full program overview.