Charlene Bower’s first job was changing dirt bike tires at a motorcycle shop in Northern California. She worked upper retail management at multi-line Powersports dealerships for 11 years and in magazine media for 4 years before founding Bower Motorsports Media in 2009.
She built a media group using trending media and communication platforms supplying the backdrop for some of the most successful racers, events and companies in the 4×4 offroad market.
Today she utilizes all of her experiences to give back through the Ladies Offroad Network program that delivers thousands of ladies proper knowledge base and confidence for offroading.
Charlene doesn’t spend all of her time behind a desk, she’s actually a dirt bike rider and hard core wheeler. In 2014 and 2015, she earned the title of “Fastest Girl Up Backdoor” at the King of the Hammers Backdoor Shootout. With different contest winners in her co-driver seat, her team took 2nd in 2015 RallyVenture and in 2016 they placed 1st in the Rebelle Rally and 2nd in the Pro Class at 36 Hours of Uwharrie.
Charlene has been recognized by BFGoodrich Tires as one of their Performance Team Members, and was voted by peers as an Off-Road Motorsports Hall of Fame Industry Rising Star in 2016 and ORMHOF Advocate Award winner in 2018. In 2017, Charlene obtained her training certification from the International 4-Wheel Drive Trainers’ Association. In 2018 and 2020, Charlene continued her education path earning her Wilderness First Aid certification.
Charlene champions for women in offroad under her latest project Ladies Offroad Network. In the last five years Charlene has crossed the country multiple times hosting offroad educational classes impacting thousands of ladies, and men. Online she offers programs to learn in a fun and encouraging environment.
