Lowell brings a wealth of automotive industry knowledge on both the client and agency side of the business. Growing up in Akron, Ohio, Lowell started his career in the “Rubber Capital of the World” as a Performance Tire Development Manager for BFGoodrich Tires. Throughout his 16-year career at Michelin, he has been a Brand Manager, OE Sales Manager, and Major Events Manager.
His next 20 years were spent on the agency side helping his multiple clients create and execute some of the most iconic product launches and influencer events in the industry, including Moab, Rubicon, Baja, and Banff National Park! Lowell loves everything with a motor…cars, trucks, Jeeps, UTVs, motorcycles, etc. “Fast or slow, if you can drive it, I’ll like it!”. Lowell will be based in South Carolina and working with our partners in the east to build Tread Lightly! programs through communication, development, cleanups, and distribution of education materials and marketing messages.
