23 Mar Tread Lightly! & Partners’ Complete Third Moab Restoration Project During Easter Jeep Safari

MOAB (March 23, 2016)–In an effort to proactively protect access for the four-wheel drive community, Tread Lightly! along with Discount Tire, Quadratec and Falken Tire partnered with the Bureau of Land Management (BLM) Moab Field Office to conduct a Restoration for Recreation™ project on the world class Hell’s Revenge trail.  This project was also supported by the Red Rock 4 Wheeler’s, Moab Friends For Wheelin’ and Ride with Respect, the most prominent clubs in the Moab area.

A team of 25 volunteers completed the project on Tuesday, March 22, during Jeep Safari 2016. This year marked the 3^rd consecutive year a Restoration for Recreation project has been performed during this extremely popular event. The project involved the reconstruction of fencing along the escalator obstacle on Hell’s Revenge trail, an 8-mile loop with views of the La Sal Mountain range and Colorado River.

“Discount Tire has been a proud supporter all three Moab Restoration for Recreation projects,” said Mark MacGuinness, Vice President of Discount Tire Direct. “It’s great knowing our work here could help keep these amazing trails healthy and open for years to come.”

Throughout the event Tread Lightly! staff highlighted the RIDE ON Designated Routes message which the organization created to help the public understand appropriate and legal use of motorized vehicles and this new management policy agencies across the nation are putting in place.  It’s important to recognize that almost all outdoor enthusiasts need motorized vehicle access to enjoy their outdoor pursuits, even if only to access a special destination and enjoy non-motorized activities like hunting, fishing or camping. To resonate with Utah’s residents and public land visitors that recreate in Utah’s world-renowned recreational opportunities, the message adapted as RIDE ON Designated Routes in Utah and its campaign materials were customized to have both a Southern and Northern Utah look.

“Through education, outreach and Restoration for Recreation, Tread Lightly! and our partners in the four-wheeling community are helping keep the great outdoors healthy, accessible and open to the public” said Lori McCullough, Tread Lightly!’s Executive Director.  “We’re fortunate to have partners supporting our increased efforts and hope we made the 2016 Jeep Safari an event remembered for industry leaders investing in the sport of four-wheeling and conservation of Utah’s natural resources.”

About Tread Lightly!

Tread Lightly! is a national nonprofit organization with a mission to promote responsible recreation through ethics education and stewardship programs. Tread Lightly!’s educational message, along with its unique training and restoration initiatives are strategically designed to instill an ethic of responsibility in outdoor enthusiasts and the industries that serve them.  The program is long-term in scope with a goal to balance the needs of the people who enjoy outdoor recreation with our need to maintain a healthy environment.  Tread Lightly!’s award-winning materials, programs and services are solutions to some of the nation’s most pressing recreation issues. Individuals and businesses can commit to Tread Lightly! and protect outdoor access by becoming a member at www.treadlightly.org.

###