Matt Caldwell

Tread Lightly!’s Executive Director

Matt Caldwell is responsible for the strategic direction, operations, key partnerships and overall leadership of Tread Lightly!

Matt’s career has included time at global brands like adidas and Michelin, but for the last 15+ years, he has spent time in the advertising, marketing and design agency world, working with clients in the automotive, automotive aftermarket, transportation and sports + entertainment sectors.

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Matt was born in Pennsylvania and grew up in New England (Vermont and Massachusetts). After attending college in Florida, he settled in the Upstate of South Carolina. Despite being an East Coast guy, Matt and his wife relocated to Utah just over 4 ½ years ago. The time in Utah has further deepened Matt’s love for outdoor recreation. Matt enjoys hiking, camping, biking, off-roading and exploring all this great land  has to offer.

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Danielle Fowles-McNiven

Tread Lightly!’s Assistant Director

Danielle Fowles-McNiven works to further the organization’s mission through partner development, program management, educational outreach and oversight. Previously, Danielle served the organization as the Assistant Director and Education and Training programs manager – administering all aspects of Tread Lightly!’s Tread Trainer program.

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Formerly the Grassroots and Legislative Affairs Coordinator for the American Motorcyclist Association, Danielle has recruited, trained and mobilized advocates to influence motorized recreation related issues.
A graduate from the University of Utah with a bachelor’s degree in political science, she has worked with numerous volunteers at the local, state and national levels. Danielle enjoys shooting, horseback riding and all forms of motorized recreation.

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Evan Robins

Tread Lightly!’s Education and Stewardship Manager

works to expand in-the-field education by facilitating Tread Trainer courses, maintaining visibility for Tread Lightly! through outreach events, and supporting Tread Lightly!’s nationally recognized programs. With a degree in Public Relations and Advertising, Evan understands the effectiveness of using communication to reinforce high ethical standards for all outdoor enthusiasts.

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He is an avid fly fisherman and bow hunter and brings a lifetime of outdoor experience to the team. Evan is proud to use his love of the outdoors to better educate others about responsible recreation, while supporting Tread Lightly and its mission.

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Jerrica Archibald

Tread Lightly!’s Communications Manager

 With a Bachelor of Science degree in Communications/Journalism, Jerrica focuses on creating new communication materials, strengthening communications to all stakeholders and disseminating information through traditional and new media strategies.

Brian Higgins

Tread Lightly!’s Marketing Manager

Using multi media and innovative techniques to tell Tread Lightly!’s story to a wide and varied audience. Creating community through creative communication. Originally from Northern Ireland, Brian brings his worldly experience from many industries and melds it with his passion for outdoor recreation and healthy lifestyles.

Mindie Walkoviak

Tread Lightly!’s Programs Manager of Alaska, California, Washington, Oregon and Montana

Mindie works to build Tread Lightly! programs in these states through communication, development, cleanups, and distribution of education materials and marketing messages.

Anna Baklund

Tread Lightly!’s Program Manager of Washington & Oregon

Anna works in the Pacific Northwest to build Tread Lightly! programs through outreach, collaboration and education. At the forefront of her work is encouraging stewardship and volunteerism for our public lands. As an off-road enthusiast, Anna spends her spare time dirt biking, dual sporting, and adventure riding.

Lowell Eckart

Tread Lightly!’s Program Manager

Lowell brings a wealth of automotive industry knowledge on both the client and agency side of the business.  Growing up in Akron, Ohio, Lowell started his career in the “Rubber Capital of the World” as a Performance Tire Development Manager for BFGoodrich Tires.  Through his 16 year career at Michelin he has been a Brand Manager, OE Sales Manager and Major Events Manager.

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His next 20 years were spent on the agency side helping his multiple clients create and execute some of the most iconic product launches and influencer events in the industry including Moab, Rubicon, Baja and Banff National Park!  Lowell loves everything with a motor…cars, trucks, Jeeps, UTVs, motorcycles, etc.  “Fast or slow, if you can drive it, I’ll like it!”.  Lowell will be based in South Carolina and working with our partners in the east to build Tread Lightly! programs through communication, development, cleanups, and distribution of education materials and marketing messages.

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Mandy Wilkey

Tread Lightly!’s Membership Manager

Mandy has an extensive background in customer service which serves to help to grow and maintain Tread Lightly!’s member relationships. Mandy helps promote the Tread Lightly! mission by working directly with our dedicated members. When she’s not working, she enjoys camping, hiking, and motorized recreation.

Kiersten Jordan

Tread Lightly!’s Office Administrator

Working along side all team members to help make sure day-to-day operations run smoothly to promote Tread Lighty!’s mission. She holds a Bachelors of Science in Communicative Disorders from Utah State University, as well as 8 years of customer service and office experience. She enjoys motorized recreation and spending summers camping with her family.