Matt Caldwell
Tread Lightly!’s Executive Director
Matt Caldwell is responsible for the strategic direction, operations, key partnerships and overall leadership of Tread Lightly!
Matt’s career has included time at global brands like adidas and Michelin, but for the last 15+ years, he has spent time in the advertising, marketing and design agency world, working with clients in the automotive, automotive aftermarket, transportation and sports + entertainment sectors.
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Matt was born in Pennsylvania and grew up in New England (Vermont and Massachusetts). After attending college in Florida, he settled in the Upstate of South Carolina. Despite being an East Coast guy, Matt and his wife relocated to Utah in 2016. The time in Utah further deepened Matt’s love for outdoor recreation. Matt currently resides in Arizona and enjoys hiking, camping, biking, off-roading and exploring all this great land has to offer.
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Danielle Fowles-McNiven
Tread Lightly!’s Assistant Director
Danielle Fowles-McNiven works to further the organization’s mission through partner development, program management, educational outreach and oversight. Previously, Danielle served the organization as the Assistant Director and Education and Training programs manager – administering all aspects of Tread Lightly!’s Tread Trainer program.
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Formerly the Grassroots and Legislative Affairs Coordinator for the American Motorcyclist Association, Danielle has recruited, trained and mobilized advocates to influence motorized recreation related issues.
A graduate from the University of Utah with a bachelor’s degree in political science, she has worked with numerous volunteers at the local, state and national levels. Danielle enjoys shooting, horseback riding and all forms of motorized recreation.
A graduate from the University of Utah with a bachelor’s degree in political science, she has worked with numerous volunteers at the local, state and national levels. Danielle enjoys shooting, horseback riding and all forms of motorized recreation.
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Evan Robins
Tread Lightly!’s Education and Stewardship Manager
works to expand in-the-field education by facilitating Tread Trainer courses, maintaining visibility for Tread Lightly! through outreach events, and supporting Tread Lightly!’s nationally recognized programs. With a degree in Public Relations and Advertising, Evan understands the effectiveness of using communication to reinforce high ethical standards for all outdoor enthusiasts.
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He is an avid fly fisherman and bow hunter and brings a lifetime of outdoor experience to the team. Evan is proud to use his love of the outdoors to better educate others about responsible recreation, while supporting Tread Lightly and its mission.
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Jerrica Archibald
Tread Lightly!’s Communications Manager
With a Bachelor of Science degree in Communications/Journalism, Jerrica focuses on creating new communication materials, strengthening communications to all stakeholders and disseminating information through traditional and new media strategies.
Brian Higgins
Tread Lightly!’s Marketing Manager
Using multi media and innovative techniques to tell Tread Lightly!’s story to a wide and varied audience. Creating community through creative communication. Originally from Northern Ireland, Brian brings his worldly experience from many industries and melds it with his passion for outdoor recreation and healthy lifestyles.
Mandy Wilkey
Tread Lightly!’s Membership Manager
Mandy has an extensive background in customer service which serves to help to grow and maintain Tread Lightly!’s member relationships. Mandy helps promote the Tread Lightly! mission by working directly with our dedicated members. When she’s not working, she enjoys camping, hiking, and motorized recreation.
Michelle Ramos
Tread Lightly!’s Arizona Program Manager
Michelle has nearly 20 years of experience in nonprofit leadership. This includes directing multifaceted informal education programs and community engagement for large organizations such as the Phoenix Zoo, Southwest Wildlife Conservation Center, and the Arizona Humane Society.
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Michelle has spent much of her career building relationships in the community, creating programs that fit current needs and educating on conservation and the importance of wildlife/human coexistence.
Michelle has also served as a volunteer with AZOP racing, assisting with race ops and as an offroad photographer for UTV Offroad Adventures. A native of Arizona, she spends much of her free time enjoying the trails and the beautiful wild places Arizona has to offer.
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Lowell Eckart
Tread Lightly!’s Program Manager
Lowell brings a wealth of automotive industry knowledge on both the client and agency side of the business. Growing up in Akron, Ohio, Lowell started his career in the “Rubber Capital of the World” as a Performance Tire Development Manager for BFGoodrich Tires. Through his 16 year career at Michelin he has been a Brand Manager, OE Sales Manager and Major Events Manager.
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His next 20 years were spent on the agency side helping his multiple clients create and execute some of the most iconic product launches and influencer events in the industry including Moab, Rubicon, Baja and Banff National Park! Lowell loves everything with a motor…cars, trucks, Jeeps, UTVs, motorcycles, etc. “Fast or slow, if you can drive it, I’ll like it!”. Lowell will be based in South Carolina and working with our partners in the east to build Tread Lightly! programs through communication, development, cleanups, and distribution of education materials and marketing messages.
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Laura Butcher
Tread Lightly!’s Nevada Program Manager
As the Nevada Program Manager, Laura creates and fosters relationships with the land managers that allow for the implementation of Tread Lightly!’s stewardship, education, and outreach programs.
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Laura went to the University of Alaska- Fairbanks, earning a bachelor’s degree in Emergency Management. Throughout her career she has spent time as a firefighter/paramedic in many areas of Nevada, including wildland fire experience.
She has served as the CEO of VORRA (Valley Off Road Race Association). She and her husband have been longtime racers and volunteers with VORRA, and many other race organizations, and has gained a great deal of knowledge through the process, giving her a strong background in areas of land management and local government districts within the state of Nevada.
Laura has also competed in the Rebelle Rally twice and continues to enjoy opportunities to participate in other offroad events. Laura and her husband BJ have a strong background in the offroad community, and together they received a nomination for an ORMHOF impact award in 2019.
When she’s not working, Laura enjoys family outings whether it be camping trips or off-roading with her husband, daughter, and their dogs.
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Kiersten Jordan
Tread Lightly!’s Office Administrator
Working along side all team members to help make sure day-to-day operations run smoothly to promote Tread Lighty!’s mission. She holds a Bachelors of Science in Communicative Disorders from Utah State University, as well as 8 years of customer service and office experience. She enjoys motorized recreation and spending summers camping with her family.
Brandon Alvarez
Tread Lightly!’s California Program Manager
Brandon joins Tread Lightly! with 16 years of experience in off-road motorsports and a passion for preserving public access to natural areas throughout the Californias. A native San Diegan, Brandon grew up crawling around stacks of race tires and enjoying the magic of SCORE’s racing series since before he could walk.
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He was lucky to later join this community professionally, first as a tire-fitter and groover stateside and as a fueler when the races headed to Baja. Brandon later shifted into marketing, working as an agency partner on the BFGoodrich Tires Enthusiast Events team. In that role he planned and participated in events at some of the most beautiful and iconic wheeling locations across the U.S., such as Moab, Johnson Valley, the Rubicon, and the stark deserts of Nevada. Brandon is excited to be working in California to keep areas like these open and accessible for all, and to give back to the community that he’s been a part of since childhood.
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Scott Ammerman
Tread Lightly!’s Northeast Program Manager
Scott Ammerman grew up rafting, canoeing, fishing and hunting in the mountains and rivers of the northeast. He got involved in motorized recreation and overlanding to get further out into the wildlands and enjoy all the beauty our public lands have to offer, ultimately taking a position as a staff writer for Quadratec’s Torque Blog.
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As the Program Manager for the Northeast, he uses his knowledge as a wilderness first aid instructor and co-founder of Go Fox Adventures to help teach the public to enjoy the outdoors in a sustainable way, while also helping to improve the recreation opportunities they already have.
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Partners
