Harold Phillips is the global general manager for BFGoodrich, a Michelin brand. Before being appointed to the role in 2017,
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Harold is an avid outdoorsman and a two-time All-American collegiate football player. He received a double B.A. in business and psychology from Coe College and an Executive MBA from HEC in Paris.
He has served on several boards including Big Brothers and Big Sisters and the Tire and Rubber Association of Canada as chairman.
Under Harold’s leadership, BFGoodrich has increased its support of off-road trail preservation across North America. Programs like BFGoodrich Outstanding Trails have provided more than $180,000 for education and protection for 48 public-access trails. Harold can often be found as an executive representative of the BFGoodrich brand at off-road events such as the Baja 1000, Easter Jeep Safari, King of the Hammers and the MINT 400.
A native of Chicago, Harold now lives in Greenville, S.C., with his wife and daughter.
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As Senior Director of Customer and Technical Service & LATAM for Webasto, Tyler Ruby is responsible for internal business support and process improvement for the Americas
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Prior to Webasto, Tyler was employed by Fiat Chrysler Automobiles as Jeep Wrangler Brand Manager responsible for the U.S. market. In that role, Tyler worked with the enterprise-wide team to develop new products, increase profitability, and grow sales.
Tyler earned an MBA in Marketing from Marriott School of Management and a B.A. in Advertising from Brigham Young University. Originally from Southern California, Tyler now resides in Michigan where he enjoys camping, off-roading, and a myriad of sports with his family. Tyler is an Eagle Scout, an avid outdoorsman, he summited Mt. Whitney–the highest mountain peak in the continental United States, drove the 1st and only 4-door Wrangler up the iconic Lion’s Back, wheeled the relentless Baja 500 terrain, and enjoys wheeling at all speeds regardless of 2 or 4 wheels, wakeboarding and traveling to unique destinations.
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Christine Jourdain is employed by American Council of Snowmobile Associations as Executive Director. ACSA works with state snowmobile associations across the country and provides leadership and coordination on national snowmobile issues.
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Christine has been very effective at building partnerships between the snowmobilers and the federal land agencies where snowmobiles are utilized. ACSA coordinates an annual Legislative Visit to Washington, DC and snowmobile rides with representatives from the federal land agencies across the country.
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Jon is currently the Brand Communications manager with BP. He has served on the Tread Lightly! Board since 2009. His extensive background in the outdoor retail industry makes him a valuable asset to Tread Lightly!
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As Vice President and General Manager of Polaris Adventures, Jan Rintamaki inspires people to get outdoors and create memorable life experiences utilizing Polaris® products.
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Joel Pedersen has been employed by the National Wild Turkey Federation as a Wildlife Biologist for 15 years. Joel has been a member of the Tread Lightly! Board of Directors since 2007.
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Russ Ehnes is employed by Loenbro Inc. and currently serves Loenbro as both the General Manager of Willow Ranch Company and Sponsor Relations Manager of the Loenbro Motorsports Americas Rally Cross team.
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Russ is recognized nationally as an expert on OHV planning, trail design, construction, and management.
Russ has testified at several Consumer Product Safety Commission hearings regarding OHV safety issues and has also been a witness at several congressional sub-committee hearings regarding OHV use on public land issues
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Dave Logan’s experience managing the Rugged Ridge Trail Access grant program and experience in Education and Stewardship will greatly benefit Tread Lightly! Dave also co-founded the CoTrails
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— a Collaborative Trails organization and is a certified sawyer for the US Forest Service.
Prior experience includes raising funds for outdoor recreation, operating the 4WD School, and video production for Coca Cola and HP. Dave has produced several training videos for the SFWDA and included one on the Tread Lightly! principles. And, he is a Lifetime member of Tread Lightly! and a Master Tread Trainer.
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David is the current Senior Product Specialist at Kawasaki Motors Corp. U.S.A. where he has been employed for 31 years and held many positions.
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He has worked In the Powersports industry and been an avid off-road enthusiast for 45 years. David is a veteran off-roader and enjoys motorcycles, ATV’s, UTV’s and began Jeeping three years ago. He is married with two daughters who have grown up enjoying off-road family adventures in the California desert.
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Prior to becoming Senior Director of Digital Media Advertising for The Enthusiast Network, Jeff was the Group Publisher of TEN’s five 4×4 & Jeep 4×4 magazines. He is a 19 veteran of TEN, the largest publisher of niche-interest magazines, websites & events in USA.
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Jerome Dziechiasz has over 20 years of media experience in print, digital, events and social media with the majority of that time primarily focused in the truck and off road markets and a short time dedicated to the power sports and mountain biking industries.
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Jerome grew up in Seattle, WA and Northern California, hunting, fishing, snowboarding and off-roading. His passion for outdoor activities is what drives him to this day, which he enjoys with his wife and two sons and allows him to be an effective representative for responsible public land use.
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Brad Franklin has been involved with the motorsports industry for over 30 years, most currently with Yamaha Motor Corporation USA in numerous and diversified positions within Yamaha’s service group.
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Franklin’s first experience with OHV recreation started early and took him to Southern California where he and his family make their home. He is an avid motorcyclist and rides as often as possible, including an everyday commute, rain or shine, and at least a few holiday rides. Franklin is an avid outdoorsman. From ATV riding in the desert, and snowmobiling in the mountains, to offshore fishing and hunting with his sons and close friends or backpacking the high Sierra, Franklin is very much at home in the outdoors.
Franklin has previously served as the Chairman of the American Watercraft Association and also as Chairman of Tread Lightly!’s Board of Directors for the last five years. He is an active member on many committees of the Society of Automotive Engineers (SAE) and board member for the Congressional Sportsmen’s Foundation and the Off-Road Business Association.
Franklin’s extensive experience with the power sports industry, his wide ranging outdoor interests, along with his proven ability to work with diverse individuals and groups, gives him the tools to be an effective champion of outdoor recreation.
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Kristin Golliher is the CEO and founder of WildRock PR & Marketing, a company she launched in 2012. Based in the Rocky Mountains of Colorado, WildRock has an impressive portfolio of clients in the outdoor industry, with year-over-year award winning campaigns.
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Working on her family’s ranch, Kristin knows how to take advantage of every opportunity to get into the great outdoors including hiking, camping, off-roading, fishing at her family’s cabin and running half-marathons. Kristin is always on the move and ready for the next adventure with a “work hard, play harder” mentality.
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Matt is Founder of Mad Media, a multidisciplinary creative and marketing firm and CEO of Off-Road Racer and The Mint 400. Matt is one of the biggest influences in Off-Road Racing Today.
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Matt Martelli and his brother, Josh, known together professionally as The Martelli Brothers, are American filmmakers and commercial producers and directors.
The Martelli Brothers maybe best known for their work directing and producing the most successful viral automotive video franchise in history, Ken Block’s Gymkhana series. The wildly popular trilogy of Gymkhana clips, as well as the over twenty ancillary supporting videos created for professional rally racer and former DC Shoes owner Ken Block, have been viewed collectively over 100 million times.
The Martelli Brothers also handled the operations and sanctioning of The Mint 400 and the UTV World Championship.
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Bethany works in Product Strategy at Apple where she focuses on bringing surprise and delight to users of Apple’s internal systems and technology. Prior, she led a User Experience Research and Design team at Apple and started her career in UX Research at Hewlett-Packard Enterprise.
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Bethany’s passion for adventure travel has taken her all over the world, but usually the Western US, to responsibly experience all the beauty, wonder, and enchantment of this place we call Earth. She’s an avid camper and hiker whose favorite outdoor activity is simply enjoying a campfire with her family. She’s also an enthusiastic offroad navigator, sometimes a spotter, but rarely a driver who loves traveling the high mountain passes of Colorado, the canyonlands of Utah, and the deserts of the Southwest. Fun fact: Bethany is just a handful of parks away from completing her goal to visit and thoroughly enjoy all of the US National Parks.
She resides in the SF Bay Area with her husband, Cole, and dog, Judy where she is always looking forward to her next adventure.
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In 2000 as a newly-single mother with a 4WD truck, Amy returned to off-roading to spend quality time with her young son.
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From 2009 to 2011 Amy served as the Northern Natural Resources Consultant for the California 4 Wheel Drive Association, and since 2011 she has been the Managing Director of CORVA, the California Off-Road Vehicle Association. Additionally, in 2015 she founded the CORVA Foundation, a division of the California Trail Users Coalition a 501(c)3 nonprofit organization, and serves as Executive Director.
Amy served as OHV representative on the Off Highway Motorized Vehicle Recreation (OHMVR) Commission committee for Education and Awareness from 2008 – 2012, and continue to serve on a number of different committees for the State of California including the Recreational Trails Program (RTP) Advisory Board as vice-chair from 2010 – present, recreation representative on the Department of Parks and Recreation Path Forward 2026, and the OHMVR Commission Committee on Diversity and Inclusion.
Amy also represent recreation enthusiasts on the Forest Service’s Sustainable Outdoor Recreation Coalition and is a member of the Forest Service Northwest Forest Plan Revision Partnership Working Group for upcoming forest plan revisions in California, Oregon and Washington. In 2010 she was the recipient of the CORVA Edward H Waldheim ABA Political Activism Award and in 2017 she was awarded the George Thomas Award for Off Roader of the Year. In 2019 she received the Impact Award for Advocacy from the Off Road Motorsports Hall of Fame.
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Heather Burke is the National Partnership Program Manager for Headquarters, U.S. Army Corps of Engineers Natural Resources Management branch. She provides Partnership Program direction and guidance for field staff in the Recreation and Environmental Stewardship business lines throughout the Corps’s 404 lakes and river projects.
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Outdoor Ethics Program Manager USDA Forest Service
Bureau of Land Management
Superintendent, Denali National Park and Preserve
National Park Service
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