19 Apr BFGoodrich® Tires announces Outstanding Trails Program presented by Tread Lightly!

FOR IMMEDIATE RELEASE

CENTERVILLE, UT. (Apr 19, 2021)— Tread Lightly!, a U.S.-based nonprofit dedicated to promoting responsible outdoor recreation through stewardship and educational programs, is announcing a new partnership with the BFGoodrich^® Tires Outstanding Trails Program.

Each year the Outstanding Trails Program provides opportunities for off-roading clubs across America to nominate trails to receive grants for education and preservation. This year, Tread Lightly! will complete an East Coast and West Coast project to promote sustainable off-road trail use. Grants will also be distributed to Tread Lightly! Member Clubs to complete projects on their local trails. 

“BFGoodrich is very proud to incorporate the Tread Lightly! ethic into this year’s Outstanding Trails Program,” said Harold Phillips, global general manager for BFGoodrich Tires and Tread Lightly! board chairman. “We believe in sustainable, responsible trail use and are excited to see what projects are completed with these funds.”

Since 2006, BFGoodrich has awarded more than $200,000 in grants to support organizations dedicated to conserving off-road trails. Past grant recipients have installed educational signage, improved infrastructure, and repaired local off-roading trails. 

“We’d like to thank BFGoodrich for their support of Tread Lightly!’s mission and letting our team assist in these stewardship projects and awarding this year’s Outstanding Trails grants,” said Matt Caldwell, Tread Lightly! executive director. “Not only does this help protect trail access, but it also helps us share our responsible trail use message nationally.”

Clubs are required to be active, supporting members of Tread Lightly! to be eligible to apply for funding. To join Tread Lightly!, visit treadlightly.org/support/members. For more information on BFGoodrich Tires, visit bfgoodrichtires.com.

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About Tread Lightly!
Tread Lightly! is a national nonprofit organization with a mission to promote responsible recreation through stewardship programs and ethics education. Tread Lightly!’s educational message, along with its unique training and restoration initiatives are strategically designed to instill an ethic of responsibility in outdoor enthusiasts and the industries that serve them. The program is long-term in scope with a goal to balance the needs of the people who enjoy outdoor recreation with our need to maintain a healthy environment. Tread Lightly!’s award-winning materials, programs and services are solutions to some of the nation’s most pressing recreation issues. Individuals and businesses can commit to Tread Lightly! and protect outdoor access by becoming a member at www.treadlightly.org.

About BFGoodrich
BFGoodrich Tires is dedicated to providing high performance tires for those who have a passion for driving in virtually any environment. Combining technical expertise with 50 years of motorsports experience, BFGoodrich delivers tires for a full range of driving experiences from ultra-high performance street to off-road terrain with one common theme – extreme performance. Come upgrade your performance with BFGoodrich and see where our tires can take you at www.BFGoodrichTires.com, www.BFGoodrichRacing.com, as well as on Facebook, Twitter and Instagram
 at @BFGoodrichTires. 

For more information on Tread Lightly! contact:
Jerrica Archibald
jerrica@treadlightly.org
801-627-0077

For more information on BFGoodrich, contact:
Christian Fisher
christian.fisher@michelin.com
864-458-5909