12 Jul Tread Lightly! announces collaboration with Bronco Wild Fund

CENTERVILLE, UT. (Jul 12, 2021)— Tread Lightly!, a U.S.-based nonprofit dedicated to promoting responsible outdoor recreation through stewardship and educational programs, is announcing a new collaboration with the Bronco Wild Fund that will support a variety of public lands stewardship projects nationally.

“We’d like to thank the Bronco Wild Fund for their support of Tread Lightly!’s mission through this collaboration,” said Matt Caldwell, Tread Lightly! executive director. “We’re excited to grow our impact with Bronco through stewardship projects across the country.”

A portion of the profits of every Ford Bronco sold goes directly to the Bronco Wild Fund, which supports responsible access and preservation of public lands. The contribution to Tread Lightly! will fund multiple, nationwide stewardship projects that protect or enhance motorized and off-road trail access.

“The Bronco Wild Fund was created to collaborate with agencies and organizations devoted to keeping the great outdoors great, while connecting people to the outdoors responsibly,” said Darci Gurney, Ford Brand Content & Alliances Integrations Manager. “Tread Lightly!’s mission embodies that ethic and we are very proud to support their stewardship efforts.”

To learn more about Tread Lightly! and its upcoming stewardship projects, visit treadlightly.org. For more information on the Bronco Wild Fund visit www.broncowildfund.com.

About Tread Lightly!
Tread Lightly! is a national nonprofit organization with a mission to promote responsible recreation through stewardship programs and ethics education. Tread Lightly!’s educational message, along with its unique training and restoration initiatives are strategically designed to instill an ethic of responsibility in outdoor enthusiasts and the industries that serve them. The program is long-term in scope with a goal to balance the needs of the people who enjoy outdoor recreation with our need to maintain a healthy environment. Tread Lightly!’s award-winning materials, programs and services are solutions to some of the nation’s most pressing recreation issues. Individuals and businesses can commit to Tread Lightly! and protect outdoor access by becoming a member at www.treadlightly.org.

About Bronco Wild Fund
The Bronco Wild Fund is Ford’s mission to connect people to the outdoors, responsibly. Inspired by the epic return of the legendary Ford Bronco, the fund is equally focused on both access and preservation. We want to encourage people to go deeper into the outdoors with new and exciting resources. And we want to motivate them to actively protect and enhance our public lands, so that these remarkable places may inspire just as much awe in those who discover them next. Toward that purpose, the Bronco Wild Fund is teaming up with like-minded collaborators: agencies, organizations and everyday heroes devoted to keeping the great outdoors great. And we’re here to help, with grants, scholarships, contributions and the support of our extensive dealer network. In fact, a portion of the profits from every Bronco sold goes directly to Bronco Wild Fund collaborator initiatives – building a legacy of access, preservation and stewardship from the ground up.

About Ford Motor Company
Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, that is committed to helping build a better world, where every person is free to move and pursue their dreams.  The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for and deepen the loyalty of those customers.  Ford designs, manufactures, markets and services a full line of connected, increasingly electrified passenger and commercial vehicles:  Ford trucks, utility vehicles, vans and cars, and Lincoln luxury vehicles.  The company is pursuing leadership positions in electrification, connected vehicle services and mobility solutions, including self-driving technology, and provides financial services through Ford Motor Credit Company.  Ford employs about 186,000 people worldwide.  More information about the company, its products and Ford Motor Credit Company is available at corporate.ford.com. 

 For more information contact:
Jerrica Archibald
jerrica@treadlightly.org
801-627-0077