28 Jul Tread Lightly! announces Milestar Tires as its newest Official Partner

CENTERVILLE, UT. (Jul 28, 2021)— Tread Lightly!, a U.S.-based nonprofit dedicated to promoting responsible outdoor recreation through stewardship and educational programs today announced Milestar Tires, a leader of high value performance tires, as its newest Official Partner.

As an Official Partner of Tread Lightly!, Milestar’s contributions will help to ensure millions of outdoor enthusiasts are reached through trail stewardship projects, recreation training and education campaigns.

“I’d like to thank Milestar Tires for partnering with us to help protect off-road trail access,” said Matt Caldwell, Executive Director of Tread Lightly!. “We appreciate their commitment to the off-roading community and helping us support future stewardship projects.”

Milestar products are designed and developed in the United States by Tireco Inc. in Gardena, CA.  Tireco has been delivering competent consumer products to market since its inception in 1972 with a keen focus on value.  The Patagonia family of Light Truck products has become familiar and a desired choice to many in the off-road community.  The embrace from the enthusiasts around the country have fueled Milestar’s desire to give back and support TreadLightly! and their efforts to increase awareness around responsible land use.  

“At Milestar Tires, we believe in the Tread Lightly! mission to protect public trail access through responsible off-roading.” said Martin Castro, Events and Activation Manager for Milestar Tires. “We are proud to support Tread Lightly!’s off-road education efforts with action and be part of their stewardship projects. As partners in action, we will work together to improve our public lands along with the OHV community’s access and standing.”

For more information on Milestar visit www.milestartires.com. To learn more about Tread Lightly! visit www.treadlightly.org. 

About Tread Lightly!
Tread Lightly! is a national nonprofit organization with a mission to promote responsible recreation through stewardship programs and ethics education. Tread Lightly!’s educational message, along with its unique training and restoration initiatives are strategically designed to instill an ethic of responsibility in outdoor enthusiasts and the industries that serve them. The program is long-term in scope with a goal to balance the needs of the people who enjoy outdoor recreation with our need to maintain a healthy environment. Tread Lightly!’s award-winning materials, programs and services are solutions to some of the nation’s most pressing recreation issues. Individuals and businesses can commit to Tread Lightly! and protect outdoor access by becoming a member at www.treadlightly.org.

About Milestar Tires
TIRECO, Inc. is a U.S.- based, private brand marketer and distribution company that exclusively owns and distributes the Milestar, Geostar, Geotrac, Nanco, TracGard, Sendel, and Forte brands. Founded in 1972, TIRECO, Inc. has become an industry leader in consumer, commercial, and specialty tires along with custom wheels. Today, TIRECO, Inc. is headquartered in Gardena, CA and has an extensive network of national dealers & distributors.

For more information contact:
Jerrica Archibald
jerrica@treadlightly.org
801-627-0077