28 Jan Tread Lightly! announces new, forward-thinking executive director

NORTH SALT LAKE, Utah (Jan. 28, 2025)— After a comprehensive nationwide search, Tread Lightly!, a U.S.-based nonprofit dedicated to promoting responsible outdoor recreation through stewardship and educational programs, is excited to announce Doug Bigelow as its new executive director. Bigelow will be responsible for providing strategic direction, overseeing operations and finances, spearheading key partnerships and offering leadership across all aspects of the organization to advance its mission.

Based in Maryland, Bigelow is a dynamic business leader with nearly three decades of proven success in setting and achieving sales goals, forecasting, identifying strategic opportunities, budget development, staff management and talent acquisition. A forward-thinking executive with a passion for customer service, Bigelow excels at navigating the complexities of large organizations and aligning them to meet the needs of all stakeholders. He has a passion for motorsports and has worked with “the who’s who” in the industry including Rick Hendrick Motorsports, Polaris, TAP, BFG, Maxxis, Mickey Thompson and Yukon Gear amongst others.

“On behalf of the Executive Board of Directors, we are thrilled to welcome Doug to Tread Lightly!,” Harold Phillips, Tread Lightly! Executive Board of Directors chair, said. “His leadership, vision and passion for our industry make him the ideal person to help guide our organization into an exciting new chapter. We know he has already been instrumental and passionate about land access issues nationally and we look forward to his success to help advance our mission ‘To protecting responsible outdoor recreation through ethics education, outreach and stewardship.’” 

Previously an executive with ADP TotalSource, the largest provider of human capital management solutions in the world, Bigelow comes to Tread Lightly! with a strong ability to forge key relationships for success. Bigelow is also the President and Owner of Bigelow Motorsports and is known as a motorsports off-road personality, brand influencer and professional racer. 

Bigelow’s first day with Tread Lightly! will be January 29, 2025.  

About Tread Lightly!
Tread Lightly! is a national nonprofit organization with a mission to promote responsible recreation through stewardship programs and ethics education. Tread Lightly!’s educational message, along with its unique training and restoration initiatives, are strategically designed to instill an ethic of responsibility in outdoor enthusiasts and the industries that serve them. The program is long-term in scope with a goal to balance the needs of the people who enjoy outdoor recreation with our need to maintain a healthy environment. Tread Lightly!’s award-winning materials, programs and services are solutions to some of the nation’s most pressing recreation issues. Individuals and businesses can commit to Tread Lightly! and protect outdoor access by becoming a member at www.treadlightly.org.
 

For more information contact:
Jerrica Archibald
media@treadlightly.org
801-627-0077