02 Apr Tread Lightly! Announces New Membership Incentive

Tread Lightly! Announces New Membership Incentive

New and Renewing Members Automatically Entered to Win Arctic Cat Side by Side and Bass Pro Shops gift cards

SALT LAKE CITY, Utah–April 15, 2015–The national nonprofit Tread Lightly! and its partners Bass Pro Shops and Arctic Cat announced a new program designed to advance stewardship of the outdoors by growing Tread Lightly!’s member base. Individuals who join or renew their membership between now and September 30, 2015 will be automatically entered into a drawing for a chance to win an Arctic Cat 2015 Wildcat Trail XT side by side and high-value Bass Pro Shops gift cards.

Those who join or renew their Tread Lightly! membership at higher levels can increase their chances of winning an Arctic Cat Wildcat Trail XT side by side or a $1,000, a $500 or a $250 Bass Pro Shops gift card by receiving more entries into the drawing.

• $25 Membership Level: 1 Entry
• $50 Membership Level: 3 Entries
• $100 Membership Level: 10 Entries

Additionally, participants who visit a Bass Pro Shops store can join using a specially-marked form to earn double the automatic entries in the drawing. Winners will be announced on October 15, 2015.

“Membership in Tread Lightly! is an excellent way to help protect the great outdoors and our access to enjoy it,” said Lori McCullough, Tread Lightly!’s executive director. “We’re thrilled that Bass Pro Shops and Arctic Cat are offering such an exciting incentive for people to raise their level of good stewardship.”

Ninety percent of funds Tread Lightly! raises go directly to supporting its on-the-ground initiatives, including an expansive library of educational materials comprehensive public awareness campaigns, educational volunteer training, and Restoration for Recreation projects. Its work encompasses nearly every form of outdoor recreation.

To join now, visit JoinTreadLightly.org. To find a Bass Pro Shops store visit https://www.basspro.com/stores.

Grand prize winner is responsible for pickup from his/her nearest Bass Pro Shop. Although a membership donation is strongly encouraged, there is no purchase necessary to enter the drawing. Go to treadlightly.org/basspro-drawing-rules for official rules.

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About Tread Lightly!

Tread Lightly! is celebrating its 25th anniversary as a national nonprofit organization in October 2015. Founded in 1990 through a Memorandum of Understanding (MOU) with the U.S. Forest Service and Bureau of Land Management, Tread Lightly! promotes responsible outdoor recreation through ethics education and stewardship programs.

Tread Lightly! has more than 70 official partners from various industries and is likely the nation’s only non-profit holding MOUs with every federal and state agency in the U.S. Tread Lightly!’s diverse member base enjoys a wide range of outdoor activities including hunting, angling, camping, boating, biking, four-wheeling and much more. Become a Tread Lightly! partner or member today and start supporting access, education and stewardship at www.treadlightly.org.

About Bass Pro Shops

Bass Pro Shops, which specializes in outdoor fun, operates 90 retail stores and Tracker Marine Centers across America and Canada that are visited by more than 120 million people every year. Bass Pro Shops stores, many of which feature restaurants, offer hunting, fishing, camping and other outdoor gear while their catalogs and website serve shoppers throughout the world. The company’s Tracker Marine Group, a leading brand of fishing boats for more than 36 years, manufactures and sells a variety of boats for fishing and cruising. Family fun is on tap at Bass Pro Shops’ resort Big Cedar Lodge. To request a free catalog call 1-800-BASS PRO. Follow us on Facebook at https://www.facebook.com/bassproshops.

Media Contact: Jerrica Archibald

800-966-9900

Jerrica@Treadlightly.org