28 Sep Tread Lightly! announces UTV World Championship as its newest Official Partner

CENTERVILLE, UT. (Sep 28, 2021)— Tread Lightly!, a U.S.-based nonprofit dedicated to promoting responsible motorized recreation through stewardship and educational programs today announced the UTV World Championship as its newest Official Partner.

As an Official Partner of Tread Lightly!, UTV World Championship’s efforts and donations will help to ensure millions of outdoor enthusiasts are reached through trail stewardship projects, recreation training and education campaigns.  Tread Lightly!’s ethic will be present at the Lake Havasu event, October 13-17, 2021. The UTV World Championship is a “Leave It Better” event and is working towards creating an organized desert clean-up.

“COVID has supercharged the already rapid growth of the UTV market with 72% of sales being new UTV users. We want to ensure that we teach people new to off-road culture that responsible land use is one of our most important duties,” said UTV World Championship CEO Matt Martelli. ”Even just the basic tenet of pack it in, pack it out, making sure you take out any trash you bring in needs to be reinforced as a basic rule of thumb for off-road recreation. Nobody wants to see trash in our beautiful desert! If we all work together we will be able to enjoy the deserts for generations to come instead of having areas shut down due to negligent behavior.”

Hundreds of UTV racers, thousands of fans, and top-name vehicle and aftermarket manufacturers will unite for the 7th annual UTV World Championship presented by Polaris held in Lake Havasu City, AZ, from October 13th – 17th.

“We are extremely excited to be involved with the UTV World Championship,” said Matt Caldwell, Tread Lightly! Executive Director. “We love engaging directly with racers, enthusiasts, and fans to promote responsible recreation. The rapid growth of UTV community has given us a unique opportunity to engage with people as they enter into off-road culture and lead them to develop an ethic to ‘Leave it Better’.”

Come by and visit The Tread Lightly! booth at the UTV World Championship October 13th – 17th, 2021, in Lake Havasu City, AZ. For up-to-date information on the event, visit utvworldchampionship.com. To learn more about Tread Lightly! visit www.treadlightly.org.

About Tread Lightly!
Tread Lightly! is a national nonprofit organization with a mission to promote responsible recreation through stewardship programs and ethics education. Tread Lightly!’s educational message, along with its unique training and restoration initiatives are strategically designed to instill an ethic of responsibility in outdoor enthusiasts and the industries that serve them. The program is long-term in scope with a goal to balance the needs of the people who enjoy outdoor recreation with our need to maintain a healthy environment. Tread Lightly!’s award-winning materials, programs and services are solutions to some of the nation’s most pressing recreation issues. Individuals and businesses can commit to Tread Lightly! and protect outdoor access by becoming a member at www.treadlightly.org.

About The UTV World Championship
The UTV World Championship (www.utvworldchampionship.com is the world’s biggest UTV race and takes place every year in beautiful Lake Havasu City, Arizona. The UTV World Championship draws the best UTV racers in the world to battle in both short course and desert races to decide who is the best UTV racer on the planet! The race features an ultra exciting side-by-side land rush start and intense door to door racing all the way until the checkered flag. The UTV World Championship has the biggest TV, online, and social media coverage in the sport of UTV racing.

For more information contact:
Jerrica Archibald
jerrica@treadlightly.org
801-627-0077