Campaign powered by BRP’s commitment to responsible riding
NORTH SALT LAKE, UT — March. 20, 2026 — Tread Lightly!, a leading national nonprofit dedicated to promoting responsible outdoor recreation through education and stewardship, today announced the launch of Drive 35, a new campaign celebrating its 35th anniversary and expanding its impact through responsible riding education and on-the-ground stewardship.
The Drive 35 campaign is supported by BRP, a global leader in powersports, through its Responsible Rider Program and the Responsible Rider Masterclass, a free online education initiative developed in partnership with Tread Lightly!.
The Responsible Rider Masterclass is a short, accessible online training program designed for riders of all experience levels. The courses focus on three core pillars: safety, riding behavior and environmental stewardship, and provide practical guidance riders can apply across snow, water and off-road environments, regardless of vehicle brand.
As part of the Drive 35 campaign, BRP will contribute $35 for every Responsible Rider Masterclass completion, directly supporting Tread Lightly!’s nationwide education initiatives and stewardship projects focused on protecting trails, waterways and public lands.
“For 35 years, Tread Lightly! has worked to ensure outdoor recreation remains sustainable and accessible,” said James Boyd, Executive Director of Tread Lightly!. “Drive 35 allows us to turn education into action at scale. With BRP’s support, every rider who chooses to learn how to ride responsibly is also helping fund stewardship work that protects the playgrounds we all enjoy.”
“Responsible riding is essential to preserving access and maintaining trust between riders, communities and land managers,” said Elise Auvachez Millot, Vice-President, Public Affairs, Government Relations and Corporate Sustainability at BRP. “We’re proud to support Tread Lightly!’s Drive 35 campaign by linking rider education with real stewardship outcomes through the Responsible Rider Masterclass.”
In addition to supporting responsible rider education, BRP will be recognized by Tread Lightly!, as a National Stewardship Partner across a minimum of 35 Tread Lightly! stewardship projects nationwide in 2026. These projects will include trail restorations, cleanups and educational signage installations aligned with Tread Lightly!’s 35th anniversary and commitment to sustainable recreation.
By connecting rider education with tangible conservation efforts, the Drive 35 campaign reinforces Tread Lightly!’s belief that responsible recreation starts with informed riders and leads to healthier, more accessible outdoor spaces for everyone.
For more information about the Drive 35 campaign or to take the Responsible Rider Masterclass, visit Treadlightly.org.
About Tread Lightly!
Tread Lightly! Is a national nonprofit organization with a mission to promote responsible recreation through stewardship programs and ethics education. Tread Lightly!’s educational message, along with its unique training and restoration initiatives are strategically designed to instill an ethic of responsibility in outdoor enthusiasts and the industries that serve them. The program is long-term in scope with a goal to balance the needs of the people who enjoy outdoor recreation with our need to maintain a healthy environment. Tread Lightly!’s award-winning materials, programs and services are solutions to some of the nation’s most pressing recreation issues. Individuals and businesses can commit to Tread Lightly! and protect outdoor access by becoming a member at www.treadlightly.org.
About BRP
BRP Inc. is a global leader in the world of powersports products, propulsion systems and boats built on over 80 years of ingenuity and intensive consumer focus. Through its portfolio of industry-leading and distinctive brands featuring Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft and pontoons, Can-Am on and off-road vehicles, Quintrex boats and Rotax marine propulsion systems as well as Rotax engines for karts and recreational aircraft, BRP unlocks exhilarating adventures and provides access to experiences across different playgrounds. The Company completes its lines of products with a dedicated parts, accessories and apparel portfolio to fully optimize the riding experience. Committed to growing responsibly, BRP is developing electric models for its existing product lines. Headquartered in Quebec, Canada, BRP had annual sales of CA$7.8 billion from over 130 countries and employed approximately 16,500 driven, resourceful people as of January 31, 2025.
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MEDIA CONTACT:
Jerrica Archibald
Media@treadlightly.org
