18 Nov Yokohama Tire Continues Partnership with Tread Lightly!

 FOR IMMEDIATE RELEASE

Media Contact: Bill Groak, Sweet Spot Media,
310-849-3676, bgroak@sweetspotmedia.tv 

SANTA ANA, CA – (Nov. 18, 2024) – Continuing its longstanding advocacy of environmental outreach programs, Yokohama Tire has renewed its partnership with Tread Lightly! through 2025. This marks the second consecutive year Yokohama will be an official partner of Tread Lightly!, the celebrated U.S-based nonprofit organization that’s dedicated to promoting responsible outdoor recreation through stewardship and educational programs.
 
“We’re glad to renew our partnership with Tread Lightly! and we support their ongoing mission to protect off-road trail access and public lands.” said Alan Holtschneider, Yokohama’s director of marketing. “It’s also been a great avenue for our dedicated employee base to volunteer on a variety of activities across the country, such as forest clean-ups, building infrastructure, trail remediation and major off-road post-event clean-ups.
 
Holtschneider added that the protection of off-road trails and cleanups after off-road races are especially important to Yokohama, which makes the GEOLANDAR^® line of off-road tires and participates in several off-road motorsports events. “We standby Tread Lightly!’s motto of ‘Protecting the Fun.”
 
“Thank you to Yokohama for continuing our important work together and supporting Tread Lightly!’s mission to protect our recreation spaces,” said Matt Gaskins, Tread Lightly! executive director. “Industry support is critical to furthering that mission and we look forward to our next project with Yokohama.”
 
Along with Tread Lightly! Yokohama’s 2024 environmental-related partnerships include Surfrider North Orange County and California State Parks Foundation. To learn more about Yokohama’s community outreach programs, visit Yokohama Tire Community Outreach.
 

About Yokohama Tire Corporation
Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology, innovation, sustainable manufacturing and environmentally conscious products. The company’s complete product line includes tires for high-performance, light truck, passenger car, and commercial truck and bus. For more information on Yokohama’s broad product line, visit www.yokohamatire.com and www.yokohamatruck.com.
 
Yokohama is a strong supporter of the tire care and safety guidelines established by the U.S. Tire Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tires 101” section at www.yokohamatire.com.
 
About Tread Lightly!
Tread Lightly! is a national nonprofit organization with a mission to promote responsible recreation through stewardship programs and ethics education. Tread Lightly!’s educational message, along with its unique training and restoration initiatives are strategically designed to instill an ethic of responsibility in outdoor enthusiasts and the industries that serve them. The program is long-term in scope with a goal to balance the needs of the people who enjoy outdoor recreation with our need to maintain a healthy environment. Tread Lightly!’s award-winning materials, programs and services are solutions to some of the nation’s most pressing recreation issues. Individuals and businesses can commit to Tread Lightly! and protect outdoor access by becoming a member at https://treadlightly.org/