Tom’s career began after college in auto sales and continued on to leadership roles and ownership of two powersports dealerships.
That led to action-packed pure industry experience planning countless successful large-scale motorsports events for both two and four wheels.
As the founder and President of Z Performance, Tom executes automotive and powersports media events handling creation, marketing, and on-site execution. Tom is also the creator of the Detroit, Minnesota, and Texas 4Fest events and the Director of Business Development for RevDigital providing unique digital marketing tools and insight to powersports OEMs and dealers across the United States and Canada. Tom is fueled by 40+ years of motocross, off-road racing and outdoor fun.
Tom was born and bred in the Detroit area and continues to spend most of his time in the Motor City with his wife and two wonderful kids that all share the passion for motorsports and the outdoor lifestyle.
Tom currently splits his time between many locations around the country working with fantastic clients like Jeep, Ford, Fox, RedBull and many others to bring the adventure lifestyle to life.
