11 Apr Nissan joins with Tread Lightly! to promote responsible recreation
NORTH SALT LAKE, UT. (Apr 11, 2022)— Today Tread Lightly! and Nissan announced they will work together to promote responsible off-road recreation through marketing, stewardship and education programs. The goal is to ensure outdoor recreation opportunities are accessible for current and future generations.
As part of this collaborative effort, Nissan will consult with Tread Lightly! to ensure off-road activities are presented properly in promotional materials and will also support stewardship projects near its U.S. manufacturing facilities in Mississippi and Tennessee.
“Thank you to Nissan for working with Tread Lightly! to promote responsible outdoor recreation and off-roading through education and stewardship,” said Matt Caldwell, Executive Director of Tread Lightly!. “Promoting responsible off-roading in advertising helps reinforce the Tread Lightly! message and keep trails open for future generations.”
The first of these projects will be in the Delta National Forest located in near Nissan’s Canton Vehicle Assembly Plant. The Delta National Forest is home to the only bottom-land hardwood national forest in the United States.
Because of excessive rainfall in last few years, the forest experienced significant flooding, resulting in downed trees across roads and trails, as well as major damage to the US Forest Service Work Center on site. Nissan and Tread Lightly! will work with the U.S. Forest Service to help remediate the damage and reopen forest roads so that motorized outdoor recreation is again possible within the park.
Additional collaborative stewardship projects near Nissan’s U.S. headquarters and manufacturing facilities in Tennessee will be announced later in 2022. For more information on Nissan visit www.Nissan.com. To learn more about Tread Lightly! visit www.treadlightly.org.
.About Tread Lightly!
Tread Lightly! is a national nonprofit organization with a mission to promote responsible recreation through stewardship programs and ethics education. Tread Lightly!’s educational message, along with its unique training and restoration initiatives are strategically designed to instill an ethic of responsibility in outdoor enthusiasts and the industries that serve them. The program is long-term in scope with a goal to balance the needs of the people who enjoy outdoor recreation with our need to maintain a healthy environment. Tread Lightly!’s award-winning materials, programs and services are solutions to some of the nation’s most pressing recreation issues. Individuals and businesses can commit to Tread Lightly! and protect outdoor access by becoming a member at www.treadlightly.org.
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