As the Performance Channel Sales Manager, at Dana Incorporated’s Aftermarket Division, Nick Willette oversees business development, event activation and major accounts, focused in the performance off-road market. Nick has been with Dana since 2020.
Nick’s automotive background comes from a privately owned Subaru performance facility in Orange County, CA where he spent 5 years as the Sales and Service Manager.
Nick’s primary professional background focused in luxury hospitality working in some of the worlds finest Forbes properties including Pelican Hill Resort, Balboa Bay Club and Montage. Nick has 12 years of service, holding leadership positions in Sale, Conference services, Food+ Beverage and Operations.
Nick served as an Ambassador to the Newport Beach Chamber of Commerce, and was a Chair member of the NAVIGATE Young Professionals group from 2018- 2020 and is a member of the AutoCare Association’s Young Auto Care Association Group (YANG) 2021- Present.
Nick grew up in North Lake Tahoe, CA as a three time USSA Junior Olympic Freestyle skier for the Alpine Meadows Freestyle Team 2004-2007. As a Sierra Nevada mountain native, Nick grew up in a culture of protecting the environment, and preserving the areas where our passions lay.
