Tread Lightly! Introduces New Snow Sports Tips and Public Service Announcements

SALT LAKE CITY, UT (January 31, 2013) – Tread Lightly!, a national nonprofit promoting outdoor ethics and stewardship of America’s natural resources, has released Sharing our Snow, the latest addition to their responsible recreationQuick Tip Brochures series.

Along with this new brochure with tips promoting responsible winter recreation, Tread Lightly! has crafted two new public service announcements (PSAs) to resonate with the snowmobile community. The two new PSAs, Snow How and Snow it All, address the issues of Wilderness boundaries and knowing the capabilities of your sled.

“We’re proud to announce the addition of these three new resources to our library of education and communications materials,” said Lori McCullough, Tread Lightly!’s executive director. “Research shows that issue specific messages like these are much more effective in motivating behavior change than materials that target a specific recreational activity.”

The new PSAs were created under the umbrella of Tread Lightly!’s Respected Access is Open Access campaign – a campaign created to address specific issues like litter, resource and property damage as opposed to messages that speak to specific enthusiast segments of the recreation community.

“We’re delighted Tread Lightly! has expanded their Respected Access campaign to include materials to resonate with winter recreationists from snowmobilers to snowshoers,” said Christine Jourdain, executive director of the American Council of Snowmobile Associations. “Both the brochure and PSAs have already received rave reviews from within the snow sports community.  We look forward to the positive effect these materials will have in promoting responsible recreation by a wide variety of winter sports enthusiasts.”

These new PSAs can be downloaded for free and printed in five different sizes from Tread Lightly!’s website. The new brochure can also be downloaded for free or purchased from the Tread Lightly! store.

For more recreation tips and PSAs visit www.treadlightly.org.

Tread Lightly! is a national nonprofit organization with a mission to promote responsible recreation through ethics education and stewardship programs. Tread Lightly!’s award winning educational message, along with its training and restoration initiatives are strategically designed to instill an ethic of responsibility in outdoor enthusiasts and the industries that serve them.  The program is long-term in scope with a goal to balance the needs of the people who enjoy outdoor recreation with our need to maintain a healthy environment.  Tread Lightly! offers unique programs and services to help remedy current recreation issues. Individuals and businesses can commit to Tread Lightly! and protect outdoor access by becoming a member at www.treadlightly.org


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