11 Mar TREAD LIGHTLY PARTNERS WITH OUTSIDE ADVENTURE EXPO TO PROMOTE ENVIRONMENTALLY RESPONSIBLE OUTDOOR RECREATION
In line with Tread Lightly!’s T.R.E.A.D. principles, the event will promote an outdoor ethics message to attendees that encourages minimal impact recreation June 25-27 in Salt Lake City, Utah.
Outside Adventure Expo – a new event coming to Salt Lake City June 25-27, 2021 – unites the off-road, outdoor, active-lifestyle, and adventure-travel enthusiast audience that is growing rapidly in Utah.
“Whether embarking on an off-road journey to explore the backcountry or venturing into high elevations to camp, mountain bike, hike and rock climb, Outside Adventure Expo hosts hundreds of exhibitors to help outfit your journey,” said Lodestone Events Marketing VP Jessica Kirchner. “Plus, there will be demos, workshops, and seminars to prepare you for your upcoming adventures.”
As off-road and outdoor recreation has grown in popularity over the years, so have the impacts on public land and trails. With 34 million acres of public land, five National Parks, 44 State Parks and thousands of miles of bike and hiking trails, the state of Utah is an adventurer’s playground. Tread Lightly! has partnered with Outside Adventure Expo to educate event attendees about responsible outdoor recreation in an effort to protect the land and water that make outdoor adventures possible.
Tread Lightly! works collaboratively with industry partners, public land agencies and off-road enthusiasts to maintain access to public lands and trails by promoting minimal impact recreation. Supporters of Tread Lightly! practice environmentally responsible outdoor recreation by adhering to the T.R.E.A.D. principles, an outdoor ethics message that promotes minimal impact recreation on land and water.
A portion of Outside Adventure Expo proceeds will be donated to Tread Lightly! to support on-the-ground trail improvement projects.
“We’re grateful that Outside Adventure Expo has embraced the Tread Lightly! mission and excited for the platform the event provides to share our message of responsible recreation in our own backyard,” said Matt Caldwell, Tread Lightly! Executive Director. “The proceeds donated from this event will help us further our on-the-ground stewardship and responsible outdoor recreation education efforts here in Utah and across the United States.”
Attendees can learn more about the T.R.E.A.D. principles as part of the Outside Adventure Expo education and workshop series June 25-27, 2021 at Utah State Fairpark in Salt Lake City, Utah. Tickets, vehicle registration and booth space on sale now at www.outsideadventureexpo.com.
About Tread Lightly!
Tread Lightly! is a national nonprofit organization with a mission to promote responsible recreation through stewardship and ethics education programs to ensure off-roading opportunities are accessible for future generations. For over 30 years, the Tread Lightly! team, along with its members, partners and volunteers has worked together to improve access through on-the-ground trail improvement projects, public land cleanups and strategic educational messaging tailored to promote responsible riding. Learn more at treadlightly.org.
About Lodestone Events, Producers of Outside Adventure Expo
Lodestone Events is an enthusiast event solutions company. The company’s founders have a passion for the live event industry and have spent decades producing some of the country’s largest consumer events in the automotive aftermarket industry coast to coast. Lodestone Events specializes in event marketing and communications, planning and logistics, and sponsorship and exhibitor sales to create world-class events. Lodestone events produces the Overland Expo series and Outside Adventure Expo. For more info visit lodestoneevents.com.