20 May Tread Lightly! partners with Rivian Clubs of America

NORTH SALT LAKE, UT. (May 20, 2024)— Tread Lightly!, a U.S. based nonprofit dedicated to promoting responsible outdoor recreation through stewardship and educational programs, announced Rivian Clubs of America (RCA) as its newest Official Partner, offering Tread Lightly! Individual Memberships to all RCA Members.

Tread Lightly! and RCA are joining forces to strengthen their shared commitment to conserving off-road trail access and public lands through stewardship projects and responsible recreation education. As part of this collaboration, individuals who sign up for the newly expanded RCA membership will also receive a Tread Lightly! membership, offering even greater value and benefits at no additional cost.

 “We’re excited to offer a brand new membership product where every member who joins Rivian Clubs of America as a Journey member or higher will also become a Tread Lightly! member.” said Mandy Wilkey, membership manager, Tread Lightly!. “We encourage RCA members to take advantage of Tread Lightly!’s membership benefits, responsible recreation education resources, and volunteer opportunities on future stewardship projects.”  

 At its core, RCA is dedicated to uniting Rivian owners and enthusiasts, cultivating a vibrant community driven by a passion for adventure and responsible exploration. Through social events, volunteer initiatives, and knowledge-sharing opportunities, RCA members are empowered to fully embrace an adventurous lifestyle while ensuring vehicles are used effectively and responsibly.

“Through our collaboration with Tread Lightly!, Rivian Clubs of America embarks on a journey that epitomizes the essence of partnership,” said Arron Apperson, Executive Director and Chairperson, Rivian Clubs of America. “Together, we unite our efforts to not just explore, but also to conserve the natural wonders we cherish. This alliance underscores our commitment to sustainable adventure and sets a powerful example for others to follow.”

About Tread Lightly!
Tread Lightly! Is a national 501(c)(3) nonprofit organization with a mission to promote responsible recreation through stewardship programs and ethics education. Tread Lightly!’s educational message, along with its unique training and restoration initiatives are strategically designed to instill an ethic of responsibility in outdoor enthusiasts and the industries that serve them. The program is long-term in scope with a goal to balance the needs of the people who enjoy outdoor recreation with our need to maintain a healthy environment. Tread Lightly!’s award-winning materials, programs and services are solutions to some of the nation’s most pressing recreation issues. Individuals and businesses can commit to Tread Lightly! and protect outdoor access by becoming a member at www.treadlightly.org.

About Rivian Clubs of America 
Rivian Clubs of America is a not-for-profit and federally registered 501(c)(7) organization dedicated to uniting Rivian owners and enthusiasts across the nation and beyond. At its core, RCA is committed to fostering a vibrant community driven by a passion for adventure and responsible exploration. Through in-person events, volunteer initiatives, and knowledge-sharing opportunities, RCA empowers its members to fully embrace an adventurous lifestyle while ensuring that Rivian vehicles are used effectively and responsibly. For more information, please visit rivianclubs.org.

For more information contact:
Jerrica Archibald
jerrica@treadlightly.org
801-627-0077