16 Nov Tread Lightly! team Expands

(Ogden, UT) – Tread Lightly! is excited to announce the expansion of its team with the addition of a new Education

“2011 was a great year for Tread Lightly!,” said Lori McCullough, Executive Director. “From corporations to individuals, we have been trending upward.  Most importantly, we gave back and put resources on the ground in the form of educational materials and stewardship initiatives.  We expect to see continued growth in 2012 so Justin brings an important skill set and knowledge to our team at a critical time.”

In 2011 Tread Lightly! ran nearly 100 individuals through its Tread Trainer program, adding to our base of volunteers and bringing our total cadre to over 500 trainers in 43 states.  Eight grants were also awarded to organized clubs to help fund maintenance or education projects throughout the country through a Restoration for Recreation partnership made possible by Quadratec, a large retailer of off-road accessories.

As the Education and Stewardship Programs Manager, Lilly will oversee this existing partnership program and more, while also developing new initiatives and partnerships to promote responsible outdoor recreation and encourage good stewardship of public lands and waterways.

Originally from Colorado, Lilly joins Tread Lightly! with an extensive background in outdoor ethics and recreation.  He previously served as Program Coordinator for Colorado’s Stay the Trail OHV ethics and outreach program.  Recently, Lilly was added to an education advisory group formed by California State Parks Off-Highway Vehicle Division to represent Tread Lightly! as the state looks to ensure consistent and compelling ethics messaging throughout California.

Lilly has been a Master Trainer for Tread Lightly! since 2010.  An in-depth background in various forms of motorized and non-motorized recreation and a Bachelor of Science in Land Use with emphasis in Natural Resources and the Environment makes Lilly a unique addition to the Tread Lightly! team. His background gives him a well-rounded understanding of the issues pertaining to recreation on public lands.

“Tread Lightly! is eager to have Justin on board,” McCullough said. “From the President, to Governors across the nation, everyone is promoting tourism and outdoor recreation for the priceless benefits it brings to America and the American people. It’s more important than ever to empower people with a proper ethic to ensure outdoor recreation endures as an American lifestyle.”