Tread Lightly! Unveils Bold, New Website
SALT LAKE CITY, UT (April 9, 2013) – As a top priority to better communicate in an increasingly digital world, Tread Lightly! has recently revamped its website. With a bold new design, ultra-easy navigation and multiple points of entry, this valuable mechanism used to connect with the public is now better than ever before.
“We’re elated with the outcome of treadlightly.org’s redesign,” said Lori McCullough, executive director of Tread Lightly!. “We now have a more user-friendly site, are providing our top-investing partners with better exposure on every page and we’ve given our members a place to share stories, photos and experiences.”
Treadlightly.org has also been optimized for search to maximize traffic and to deliver Tread Lightly!’s message to an even larger audience.
According to McCullough, top-priorities for revamping the website were to improve access to educational materials as well as increase store sales and member interactivity. The main desire for growing sales through the store is to generate revenues for Restoration for Recreation – a Tread Lightly! initiative established to help keep the great outdoors healthy, open and accessible to the American people.
With the improved website and store, Tread Lightly! is busy increasing the product offerings available through its store. The majority of new product offerings will be Tread Lightly! branded merchandise, ranging from t-shirts to after-market automotive accessories.
Treadlightly.org contains free educational resources to help anyone interested in minimizing their impact when recreating outdoors.
Tread Lightly! is a national nonprofit organization with a mission to promote responsible recreation through ethics education and stewardship programs. Tread Lightly!’s educational message, along with its unique training and restoration initiatives are strategically designed to instill an ethic of responsibility in outdoor enthusiasts and the industries that serve them. The program is long-term in scope with a goal to balance the needs of the people who enjoy outdoor recreation with our need to maintain a healthy environment. Tread Lightly!’s award-winning materials, programs and services are solutions to some of the nation’s most pressing recreation issues. Individuals and businesses can commit to Tread Lightly! and protect outdoor access by becoming a member at www.treadlightly.org.Posted on 10 Apr