10 Mar Tread Lightly! announces OBOR Tires as its newest Official Partner

NORTH SALT LAKE, UT. (Mar 10, 2022)— Tread Lightly!, a U.S.-based nonprofit dedicated to promoting responsible outdoor recreation through stewardship and educational programs today announced OBOR Tires as its newest Official Partner.
As an Official Partner of Tread Lightly!, OBOR Tires as will support Tread Lightly!’s mission to protect off-road trail access and public lands through stewardship projects and responsible recreation education.
“We’d like to say ‘thank you’ to OBOR Tires for their commitment to protecting trail access,” said Matt Caldwell, Executive Director of Tread Lightly!. “We’re excited to welcome them to the TL! team and work together to keep trails open and healthy.”
OBOR tires focuses on ATV/UTV, with future goals to market into Dirt Bike, MTB, Cycling. OBOR has increased support in races and events, by becoming the Title Sponsor for UTV Takeover in 2022 and also offers a cash payout contingency program for many of the top ATV & UTV races in the country.
“OBOR Tires is committed to protecting off-road trail access for future generations,” said Bruce Nyland, OBOR Tires Marketing Manager.  “We’re proud to support Tread Lightly!’s important stewardship and education efforts to keep trails open.”
For more information on OBOR Tires visit www.obor-tires.com. To learn more about Tread Lightly! visit www.treadlightly.org.

About Tread Lightly!
Tread Lightly! is a national nonprofit organization with a mission to promote responsible recreation through stewardship programs and ethics education. Tread Lightly!’s educational message, along with its unique training and restoration initiatives are strategically designed to instill an ethic of responsibility in outdoor enthusiasts and the industries that serve them. The program is long-term in scope with a goal to balance the needs of the people who enjoy outdoor recreation with our need to maintain a healthy environment. Tread Lightly!’s award-winning materials, programs and services are solutions to some of the nation’s most pressing recreation issues. Individuals and businesses can commit to Tread Lightly! and protect outdoor access by becoming a member at www.treadlightly.org.

About OBOR Tires
OBOR Tires opened for business in 2018 and quickly started testing UTV & ATV tires all over the country to build a product that is superior in all different terrain types.  Their tire engineers are some of the best in the business and saw value in creating a higher performance brand that they will stock in the U.S. and supply through many of the major powersports distributors.

For more information contact:
Jerrica Archibald
jerrica@treadlightly.org
801-627-0077