FOR IMMEDIATE RELEASE

NORTH SALT LAKE, UT. (Dec. 3, 2025)— Tread Lightly!, a national nonprofit dedicated to promoting responsible recreation through stewardship and educational programs, today announced that Yokohama Tire has renewed its Official Partnership. The renewed partnership underscores Yokohama’s continued commitment to environmental sustainability, off-road trail conservation, and community engagement.

As part of the 2025–2026 partnership, Yokohama and Tread Lightly! will collaborate on several stewardship projects across the country in 2026. The project will focus on improving access, restoring trails, and protecting natural resources to ensure continued enjoyment for off-road enthusiasts and outdoor adventurers.

“Yokohama has been an incredible partner in advancing our mission,” said James Boyd Jr., Executive Director, Tread Lightly!. “Their support not only helps us protect vital recreation areas but also educates drivers on how to minimize their environmental impact.”

In addition to the stewardship efforts, Yokohama will support Tire Safety Week 2026, helping to raise awareness about tire maintenance, performance, and safety, core elements of Yokohama’s mission to promote responsible driving both on- and off-the-road.

“We’re proud to continue our partnership with Tread Lightly! and to make a tangible difference in protecting the outdoor spaces our customers love,” said Alan Holtschneider, Yokohama Tire’s senior director of marketing. “This collaboration reflects our ongoing commitment to sustainability, community, and responsible adventure.”

The partnership renewal builds on years of successful collaboration between Yokohama and Tread Lightly! and reinforces both organizations’ shared dedication to conservation, stewardship, and safe, responsible recreation.

For more information about Yokohama Tire, visit www.yokohamatire.com. To learn more about Tread Lightly! and its programs, visit www.treadlightly.org.

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About Tread Lightly!
Tread Lightly! Is a national nonprofit organization with a mission to promote responsible recreation through stewardship programs and ethics education. Tread Lightly!’s educational message, along with its unique training and restoration initiatives are strategically designed to instill an ethic of responsibility in outdoor enthusiasts and the industries that serve them. The program is long-term in scope with a goal to balance the needs of the people who enjoy outdoor recreation with our need to maintain a healthy environment. Tread Lightly!’s award-winning materials, programs and services are solutions to some of the nation’s most pressing recreation issues. Individuals and businesses can commit to Tread Lightly! and protect outdoor access by becoming a member at www.treadlightly.org


About Yokohama Tire
Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology, innovation, sustainable manufacturing and environmentally conscious products. The company’s complete product line includes tires for high-performance, light truck, passenger car, and commercial truck and bus. For more information on Yokohama’s broad product line, visit www.yokohamatire.com and www.yokohamatruck.com.

Yokohama is a strong supporter of the tire care and safety guidelines established by the U.S. Tire Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tires 101” section at www.yokohamatire.com

For more information contact:
Jerrica Archibald
media@treadlightly.org
801-627-0077