Catherine Appling-Pooler

Catherine Appling-Pooler is the Director of Policy at the National Deer Association (NDA), where she leads efforts to address critical policy issues affecting deer conservation. Catherine joined the NDA team in March 2024, bringing a wealth of experience in legislative and policy advocacy. Previously, she served as the Legislative Liaison for the Oklahoma Department of […]

Nick Willette

As the Performance Channel Sales Manager, at Dana Incorporated’s Aftermarket Division, Nick Willette oversees business development, event activation and major accounts, focused in the performance off-road market. Nick has been with Dana since 2020.  Nick’s automotive background comes from a privately owned Subaru performance facility in Orange County, CA where he spent 5 years as the […]

Jackie Smith

Jackie is the Customer Experience Owner of Recreation at Ford Motor Company where she focuses on inspiring customers to pursue exciting lifestyles with their vehicles. She has recently worked on developing an overlanding experience where she had the opportunity to engage with the Tread Lightly! team. She was inspired by the organizations approach to stewardship and […]

Ron Frazier

Ron is a Founder of Camp Yoshi, an adventure travel company with a focus on introducing people of color to the outdoors by teaching them outdoor skills and building confidence. Ron is a strong advocate for stewardship of our trails and public lands and works to inspire beginner adventurers to learn best practices and trail […]

Lance Clifford

Lance Clifford is a pioneer in bringing live coverage to off-road competitions and events. Years before YouTube offered live-streaming video, Lance and his team brought live coverage of off-road motorsports events and competitions to a quickly expanding audience through his work on Pirate4x4.com. Along with his pioneering media presence, Lance is also a competitive rock crawler, […]

Amy Granat

In 2000 as a newly-single mother with a 4WD truck, Amy returned to off-roading to spend quality time with her young son. Disability had taken away her ability to travel easily on 2 legs, but enhanced her ability to drive with 4 tires. Off-roading soon became her family’s passion. When the Forest Service began analysis […]

Christine Jourdain

Christine Jourdain is employed by American Council of Snowmobile Associations as Executive Director. ACSA works with state snowmobile associations across the country and provides leadership and coordination on national snowmobile issues. In her current role, Christine has the responsibility to act as the national coordinator and spokesperson for state snowmobile associations and snowmobile clubs throughout […]

Charlene Bower

Charlene Bower’s first job was changing dirt bike tires at a motorcycle shop in Northern California.  She worked upper retail management at multi-line Powersports dealerships for 11 years and in magazine media for 4 years before founding Bower Motorsports Media in 2009. She built a media group using trending media and communication platforms supplying the […]

Bethany Dudley

Bethany works in Learning & Development at Apple, where she helps design and deliver programs that empower employees to learn, grow, and innovate. She previously led a User Experience Research team at Apple and brings a deep background in product strategy and human-centered design to her work. Bethany holds undergraduate and graduate degrees from San […]

Tomi Lutz

Tomi is a 16-year powersports veteran, having held a wide variety of roles within the industry, from race teams and race tracks to dealerships, and has worked at Honda, Polaris, and is currently employed by Kawasaki. He currently holds the position of 4-Wheel Product Manager there, where he oversees the product development and product launches […]

Jon Lee

Jon is currently the Brand Communications manager with BP. He has served on the Tread Lightly! Board since 2009. His extensive background in the outdoor retail industry makes him a valuable asset to Tread Lightly! This role also allowed him to be close to the outdoor industry, where he was a regular at events such […]

Matt Martelli

Matt is Founder of Mad Media, a multidisciplinary creative and marketing firm and CEO of Off-Road Racer and The Mint 400. Matt is one of the biggest influences in Off-Road Racing Today. Matt Martelli and his brother, Josh, known together professionally as The Martelli Brothers, are American filmmakers and commercial producers and directors. The Martelli […]

Jeff Nasi 

Jeff Nasi has over 25 years of experience in sales, marketing, and business development in the automotive industry. Jeff is currently the Senior Vice President at MotoAmerica, where they are responsible for sales and marketing strategies. Previously, they worked as the Director of Marketing at 4 Wheel Parts, managing a large marketing department and overseeing […]

Dave Logan

Dave Logan’s experience managing the Rugged Ridge Trail Access grant program and experience in Education and Stewardship will greatly benefit Tread Lightly! Dave also co-founded the CoTrails — a Collaborative Trails organization and is a certified sawyer for the US Forest Service. Prior experience includes raising funds for outdoor recreation, operating the 4WD School, and […]

Nena Barlow

Nena Barlow grew up in the Southwest, exploring the back roads by Jeep, horse, and hiking boots. She has been in the Jeep business since 1996, providing tours, 4wd instruction, location scouting, offroad event planning, trail mapping & photography, and recovery. Nena has logged thousands of hours in the backcountry behind the wheel of a […]

Jan Rintamaki

As Vice President and General Manager of Polaris Adventures, Jan Rintamaki inspires people to get outdoors and create memorable life experiences utilizing Polaris® products. He has spent the last 15 years innovating at Polaris Industries Inc., leading and developing major brand, product, business and government partnerships. Previously Jan served as chair of the board of […]

Tom Zielinski

Tom’s career began after college in auto sales and continued on to leadership roles and ownership of two powersports dealerships. That led to action-packed pure industry experience planning countless successful large-scale motorsports events for both two and four wheels. As the founder and President of Z Performance, Tom executes automotive and powersports media events handling creation, […]

Tyler Ruby

As Senior Director of Customer and Technical Service & LATAM for Webasto, Tyler Ruby is responsible for internal business support and process improvement for the Americas as well as developing LATAM sales distribution. Previously, Tyler was responsible for all automotive, commercial vehicle, heavy truck, agricultural, bus and specialty vehicle OEM business, and B2C off-road products. […]

Harold Phillips

Harold Phillips is the global general manager for BFGoodrich, a Michelin brand. Before being appointed to the role in 2017, he had held a variety of other leadership roles in Group Michelin in the U.S., the U.K. and France during his 31 years with the company. Most recently he served as the chief operating officer […]